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Why I Don’t Mark Up Customer Upgrades
- June 24, 2026
- 1 min read
Imagine you’re building your dream home and decide to upgrade your granite from tier 3 to tier 6. The actual cost difference is $12 per square foot, but most builders might charge you $15—adding a 25% markup. That’s where S. Clements Homes does things differently.
With over 25 years in the industry, I’ve learned that my profit comes from the base price per square foot. So when it comes to upgrades, I don’t believe in padding the numbers. If you want to upgrade your granite, flooring, or fixtures, I’ll charge you exactly what it costs me—just the price difference and no more. My long-standing relationships with vendors allow me to get the actual cost, and that’s the price I pass on to you.
This philosophy isn’t just about pricing; it’s about building trust and dealing straightforwardly. With S. Clements Homes, you know exactly what you’re paying for, without hidden fees or unexpected charges.
If you’re considering upgrades and want to explore your options without unnecessary markups, feel free to give me a call at (469) 853-7952. Let’s discuss how we can make your dream home a reality, with honest pricing and upgrades that make sense.
Frequently Asked Questions
Why don't you mark up upgrades? ▼
At S. Clements Homes, we charge the actual cost difference for upgrades. With fair profit on base prices, excessive markup on upgrades isn't necessary.
How do you calculate upgrade costs? ▼
We determine upgrade costs based on the actual price difference from our vendors, thanks to over 25 years of buying power and vendor relationships.
What does no markup mean for me? ▼
No markup means you'll pay the true cost difference for any upgrades, ensuring transparency and saving you money on premium features.
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