Why Princeton, Texas Is the Hottest Market for Custom Homes

- February 25, 2026
- 1 min read
Princeton, Texas, was recently named the #1 fastest-growing city in America by the Census Bureau. This explosive growth is reshaping Northeast Texas, bringing families and builders alike to this bustling community. But what exactly is driving this transformation?
Princeton is perfectly positioned between major Dallas employment centers and more affordable, spacious land options. It’s an ideal spot for families looking for larger lots and custom homes they simply can’t find closer to the city. This demand is fueled by Princeton’s excellent schools, drawing young families who prioritize quality education.
Unlike many booming areas, Princeton has managed its growth without becoming overrun by sprawling master-planned communities. This means there’s still available land for those dreaming of building a custom home on their own lot. Regulations aren’t overly restrictive yet, making this a golden opportunity for build-on-your-lot projects.
I’ve been building in Princeton for years and have watched it evolve from a quiet town into one of the hottest markets in the region. With prices poised to rise as demand continues, building in Princeton now ensures you’re getting in before the market pressures prices up further.
Want to explore the opportunities in Princeton? Call me at (469) 853-7952 for honest answers and to discuss how you can build a super solid house in this up-and-coming area. With 25+ years of building experience, I’m here to guide you every step of the way.
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