No Markup on Upgrades: Fair Prices for Quality Upgrades

Let’s say you want to upgrade your granite countertops from tier 3 to tier 6 for your custom home. The actual cost difference comes out to $12 per square foot. In the typical scenario, most builders would charge you $15 instead—adding an extra 25% markup on top. But that’s not my approach.

I believe when you’re already making an honest profit on the base square footage, there’s no need to squeeze customers on every upgrade. Whether it’s higher-end granite, premium flooring, or top-notch fixtures, I charge you exactly what those upgrades cost me—no hidden markups.

This policy comes from relationships I’ve built over 25+ years in construction. My vendor relationships give me buying power, and I prefer to pass those savings directly to you. It’s just another way I ensure you’re getting a fair, honest deal from start to finish.

For me, transparency in pricing and respect for my customers is key. When building a home, you deserve to have the home you envision without inflated costs.

If you’re considering custom upgrades and want to know what you’re really paying for, give me a call at (469) 853-7952. You’ll get straightforward answers and honest pricing from someone who’s been doing this for a long time. Let’s discuss how we can make your dream home a reality without the extra burden of unnecessary costs.